A few weeks ago, the government announced the minimum price for a beer which surprisingly caught some licensees off guard and means they will now have to increase the price of beer in their establishments. One of the recommendations of the Liquor Policy Review was to set a minimum price for all liquor products as a result of health concerns. The minimum price set for draught beer is now $0.25 per ounce, therefore, a 12 ounce sleeve of beer would be $3.00 minimum. Quite a few licensed establishments, particularly in rural areas, had lower beer prices than this and now as a result “Happy Hours” are not so happy at some establishments with patrons “crying in their beer”. The government really has two choices: either bite the bullet and stay the course, or review this price with a view to dropping the minimum from $.025 downward. It will be interesting to see what happens with this price showdown.