Do what you do best and outsource the rest. — Tom Peters, author and speaker on business management practices.

What, exactly, is outsourcing?

Outsourcing definition: The contracting or subcontracting of noncore activities to free up cash, personnel, time, and facilities for activities in which a company holds competitive advantage.


How does this work for BC liquor manufacturers and retailers?

Preparing liquor licensing applications and creating product and retail proposals both require expertise and knowledge of government regulations, deadlines, and expectations. It makes sense then, that outsourcing the LDB listing application process to experts not only allows you to focus on your core mission — providing high-quality products and services to your customers — but also saves you time and money.

Outsourcing your SKU registration and the administrative tasks required by the BC Liquor Distribution Branch reduces the need to hire and train specialized staff, increases efficiency, and reduces operating expenses. It allows manufacturers and agents to focus on the sale of their products in the hospitality industry such as on-premise establishments, the private retail sector, and in government liquor stores.In-house staff focus on business

Because your outsourcing partner shares the workload of your employees, you have more opportunity to develop in-house staff and utilize their strengths more efficiently.

For example, as the business grows and secondary activities grow more complex and time-consuming, outsourcing a BC liquor licence application, SKU registrations, listing applications and LDB marketing programs allows key staff to focus on liquor product sales, and strategic marketing for your brewery or winery.Accommodate changing markets

Outsourcing to consultants allows liquor manufacturers and retailers to pay only for specific services as required throughout the business year, and means that you are not investing in more employee training, purchasing expensive software and hardware, or upgrading administrative technologies and networks. This all adds up to higher returns in the long run.

Outsourcing also allows greater budget flexibility and control when there are seasonal changes in demand and you need to scale marketing and sales operations up or down.Reduce operational risk

Outsourcing to specialists reduces any risk of error or delay that can arise when those tasks are done by in-house staff that may not be experts in that field.The ultimate benefit

While increasing your productivity, product quality, business value, and of course, profits, outsourcing helps you to surpass competitors who have not yet realized the benefits of contracting to trusted experts.

Why outsource your BCLDB listing applications to Rising Tide Consultants?

Given the important consideration of cost-efficiency, managers might be expected to focus on provider cost when selecting an outsourcing partner. While cost is an important consideration, many business leaders look at even more important factors, such as industry experience, full scale understanding of your business, and an extensive network of contacts within the LDB and the LCLB.

Rising Tide offers these other “non-technical” aspects of the outsourcing relationship — a partner’s reliability and client trust — that make outsourcing relationships with us work.

This brings us to the next important question:

Who are the specialists at Rising Tide Consultants?

Read about our team here to learn more about the combined experience and areas of expertise our three licensing specialists. Your trusted outsourcing partners are just a call (or click) away!

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