Rising Tide Consultants General Manager, Bert Hick, applauded the recent announcement by the Province of BC regarding the serving of spirits at sports and entertainment venues. “The changes are long overdue” said Hick, “and I congratulate John Yap and the Honourable Suzanne Anton on facilitating these important new liquor policies that give consumers more choice when attending large-scale events.”

BC’s liquor policy revisions also include the removal of fencing barriers at family-friendly festivals, sporting, music and cultural events, and just in time for this year’s summer festival season. The modernization of the outdated liquor policies was met with resounding enthusiasm.


This week’s announcement of updated changes to be implemented from the Liquor Policy Review are part of the provincial government’s effort to modernize consumer choices, cut red tape and spur the economy and jobs.

“We’ve been waiting for these positive changes in liquor licensing and sales for a very long time,” added Hick, “and we can do more work with our Rising Tide clients to maximize the bottom line at their venues and events, and we can help other businesses create new sales opportunities in future.”

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