Rising Tide’s team of licensing specialists have decades of career experience in hospitality, special events and maneuvering through liquor licensing reform in BC. Bert Hick and the Rising Tide team have longstanding relationships with key government agencies and regulatory officials within BC’s local and provincial governments. This combined consulting experience in liquor regulations and policy reforms provide RTC clients successful results from a reliable team of professional BC liquor license consultants who fully understand local and provincial BC government liquor license regulations and policies.
Bert Hick - President
Bert Hick founded Rising Tide Consultants Ltd. after serving 11 years with the British Columbia Government. Throughout Bert’s career with government, he held several key positions including the Intergovernmental Relations Secretariat, Executive Director of the Cabinet Secretariat, Secretary to Cabinet under Premier William Bennett and General Manager of the BC Liquor Control and Licensing Branch. Bert believes in giving back to the community and is an active member of the Board of Directors with several not-for-profit groups in BC.
With over 25 years of liquor licensing experience, Bert is widely respected throughout British Columbia’s hospitality industry and at all levels of local and provincial government. Bert completed his graduate studies at the University of Victoria. Book Bert for a speaking engagement.
Georganna Aitchison - Licensing Assistant
Georganna has over 20 years of experience working as a legal administrative assistant in British Columbia. Her background has provided her with extensive Administration and Office Management skills. Georganna’s legal background gives her an understanding of her clients’ perspectives and needs within a deadline driven and timeline oriented industry. As a company based in BC, Georganna is an asset as a knowledge base for licensing in Canada, and has become a go-to person and resource for Alberta, Ontario, Manitoba and BC.
Georganna excels at multitasking. She works to ensure her clients are receiving the highest level of service in all aspects within the intricate and ever changing world of Liquor Licensing.
Edna Lizotte - Licensing Manager
Edna Lizotte has over thirty years of experience in Office Management, Administration and Accounting. She brings an elevated level of customer service and a dedication to always going the extra mile that is a significant contribution to the team at Rising Tide Consultants.
Having advanced training in computer programs, Edna is diligent and expedient in all aspects of recording and document processing. Her thorough communication style ensures her clients have a complete understanding of their licensing challenges and how she can navigate those issues for the betterment of their business.
Susan Mander - Liquor Licensing Specialist
Susan brings an extensive administrative and legal background to Rising Tide Consultants while adding international appeal. Her roots lie on Australia’s Gold Coast while her work experience covers three continents.
Susan’s legal background includes a management position at the Law Society of England and Wales and working as a legal secretary for the highly acclaimed Sydney, Australia office of Baker & McKenzie – the largest law firm in the world. In Vancouver, Susan has held positions in the BC Provincial Government as a Disposition Coordinator with the Ministry of the Attorney General, the BC Legal Services Society and has worked in several large downtown corporate law firms.
Susan has a thorough understanding of the legal procedures of BC liquor licensing and an in-depth knowledge of the application process. She has extensive experience working with all levels of government relating to liquor licensing. Susan joined the Rising Tide Consultants team in January 2007.
Sara Mohsin - Licensing Assistant & Executive Assistant
Sara brings a considerable knowledge of customer service and administrative experience to Rising Tide Consultants. Sara’s past work was based in California and took her across North America in the agricultural industry. She has expansive experience in food safety, food packaging and food service customer relations. Her background in the agricultural industry is well suited for her work at Rising Tide on cannabis applications across Canada. In addition to cannabis licensing, Sara is also the executive assistant to the company president, Bert Hick.
Tereza Roux - Licensing and Operations Specialist
Tereza Roux joins Rising Tide Consultants Ltd. as our Licensing and Operations Specialist. Tereza brings 18 years’ experience to the hospitality industry combined with a financial background. As a certified sommelier, she brings not only her passion of wine and love of the industry but also her expertise in building, managing and operating stores, resorts, restaurants, events and festivals. Tereza bridges the world of licensing and operating with in-house knowledge to offer our clients the best expertise to each establishment. With our team, she develops and implements growth opportunities throughout Canada.
Tereza’s education began with her love of wine and food. Formal training began with the International Sommelier Guild and culminated in the Wine & Spirit Education Trust. Tereza is a proud member of the Certified Association of Professional Sommeliers and enjoys working with the BC Hospitality Foundation as well as other not-for-profit groups.