Providing strategic, operational and licensing guidance, from our team to yours

Bert Hick

Founder and President

Edna Lizotte

Manager of Licensing

Nadine McDowell

Business Development & Marketing

Christina Beehler

Liquor & Cannabis Licensing Specialist

Susan Mander

Liquor Licensing Specialist

Kim Norbury

Senior Licensing and Project Specialist

Dugald Smith

Senior Licensing Consultant

Danniella Devine

Accounting Manager

Gillian MacGregor

Human Resources & Employment Standards 

Meagan Morris

Executive Administrative Officer

Rising Tide's Preferred Construction Management Partner


Rising Tide is our exclusive provider of liquor licensing services. Their decades of experience has been invaluable in helping our members navigate the complexities of liquor licensing.

Bert Hick, the Founder and CEO, has been instrumental in helping to develop policy recommendations at the municipal and provincial level for the benefit of all industry.

We highly recommend Rising Tide Consultants for their insightful guidance and expert execution. 

– Ian Tostenson
British Columbia Restaurant and Foodservices Association

Rising Tide Consultants has worked with us on numerous projects over the past 25 years bring an enormous amount of expertise, advise and professionalism.

A licensee has many responsibilities in the course of managing its liquor venues.  One of the most important responsibilities is staff to be continuously aware to complete ID checks of patrons to ensure that they do not serve liquor to a minor and remain in compliance of the regulations at all times.

Through their seminar, Rising Tide were able to deliver the complexity of the licensing issues clearly and effectively in a very succinct manner.  The use of actual cases to underline their responsibilities was an excellent way to reinforce the presentation. Rising Tide was an invaluable resource to us with their in-depth knowledge, materials and fully respond to all of the questions and scenarios that staff asked. We would not hesitate to bring Rising Tide back in the future.

– Vince Marino
Junction & PumpJack Pubs

Rising Tide Consultants has managed our Liquor Licensing work for years. Our experiences with Bert and his team have been very positive, and I would highly recommend them.

– Michael Doyle
President, Top Table Group and Vice President and General Manager, Rogers Arena

Over the past two years, the Fairmont Chateau Whistler has needed to deal with some unique and somewhat difficult licensing challenges. Rising Tide has been an invaluable resource to us in this regard. They have managed to find creative solutions that have worked for all concerned, and we could not be happier with their services. They are a Highly responsive group of experts.

– Norman Mastalir
Managing Director, Fairmont Chateau Whistler

We have been working with Bert Hick, Rising Tide Consultants and his fantastic team for over 25 years. Whenever a liquor license or more recently a cannabis license comes up we always go to Rising Tide. Bert or his team are always available, act immediately to our request and provide a well-informed constructive direction.

– David Eaton
Principal/Director, David Eaton Architect

The team at Rising Tide has been detail-oriented,  always professional, dependable, and easy to work with. Their knowledge and expertise in all areas of the Liquor and Cannabis licensing process have been very beneficial to our organization for many years.

– Reid Ogden
Vice President, Operations at Donnelly Hospitality Group

Thank you, Bert, for all you and your company do for us. I have only had positive results from the many times I have used your services or recommended you and RisingTide Consultants to others. Thanks for always making us look good while taking great care of our guests.

Mark Andrews
Senior Vice President, Seniors

We have worked with Rising Tide on many projects and they are the best! They are truly experts in the industry and have a clear understanding of any issue that may arise in our application. They are professional and efficient and we will continue to work with them in the future.

– Salim Sayani
Chief Executive Officer, Executive Group