Since our beginnings over 30 years ago, we’ve seen many changes in liquor licensing policy across Canada. With the legalization of non-medical cannabis, there are a whole new set of challenges facing applicants today. Rising Tide Consultants (RTC) is a British Columbia based, full-service licensing consulting firm that provides licensing advice in liquor and cannabis, relating to all provinces and territories.


RTC has worked with a wide variety of clients on both liquor and cannabis applications, enforcement and compliance issues and the buying and selling of licenses and locations. We understand the regulatory licensing process and can help you navigate the system with our expert consulting services.

Meet Our Team


Bert Hick | President

Bert Hick founded Rising Tide Consultants Ltd. in 1988 after serving 11 years with the B.C. Government. After university, he moved into a career in government and held several key positions including Intergovernmental Relations Secretariat, Executive Director of the Cabinet Secretariat, Secretary to Cabinet under Premier William (Bill) Bennett and General Manager of the BC Liquor Control and Licensing Branch (now BC Liquor and Cannabis Regulation Branch). During his undergraduate year at Carleton University in Ottawa, he served as an assistant to a member of parliament.
Bert is widely respected throughout British Columbia’s hospitality industry and since Canada’s legalization of cannabis, has expanded those relationships into the cannabis space. Bert is a sought after guest for Speaking engagements on an array of topics.


Bert believes in giving back to the community and is an active board member of the BC Hospitality Foundation.


Edna Lizotte
Manager of Licensing


Susan Mander
Liquor Licensing Specialist


Christina Beehler
Liquor & Cannabis Licensing Specialist


Stephanie McKenna
Associate Cannabis Consultant


Danniella Devine
Accounting Manager


Evelyn Platt
Executive Assistant