Rising Tide Consultants has been awarded Cannabis Licensing Consultants of the Year 2024 from Cannabis Business Insights! Our Founder and President, Bert Hick, was interviewed for a feature article in the current issue.
“The people who regulate liquor are often the same individuals now overseeing cannabis at municipal and provincial levels,” Hick explains. “Our familiarity with them prepares us to guide upcoming cannabis businesses through every stage of their licensing, compliance and ongoing regulatory challenges.”
[Rising Tide Consultants] bridges the gap between government oversight and business operations, providing clients with guidance that is both practical and legally sound.From Red Tape to Green Light
In Canada, a cannabis license—whether for retail, cultivation or processing—is considered a privilege, not a right. This fundamental principle underscores the rigorous scrutiny applied to every application, especially in British Columbia, where regulators are known for their cautious and thorough approach. The complex, multi-layered approval process involves the local government, the provincial government and sometimes even the B.C. Provincial Agricultural and Land Commission.
Hick’s approach to navigating this maze is refreshingly holistic.
“It’s about knowing the people, policies, regulations and how to position an application,” Hick states. “We address the issues upfront, so when decision-makers review it, everything falls into line.”